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  • Time: Tue, 11 August 2020 16:00 – 17:00 (MYT)

  • Location: Webinar
  • Language: English

Amazon has over the years taken learnings at large scale and adopted agile practices along with use of AWS Technology to drive significant efficiencies in their Fulfilment centres (warehouses) including extreme Automation, last mile deliveries using data, reduce wastage with a seamless Continuous Buying process, decrease packaging costs, tracking customer journey and working backwards on personalisation and much more.

There are several examples of such insights that can be applied into other large e-commerce companies and to physical retailers. At the centre of all of this is the use of data and AWS platform. Amazon.com uses Analytics, Machine Learning, Computer Vision, hyper Personalisation and Forecasting to a significant extent to drive it’s operations.

This webinar will cover learnings from Amazon.com’s journey in online retail for over 25 years and how those learnings have been applied for internal Operational Excellence, giving shoppers a seamless customer experience and reinventing the next generation Retail. If you are interested in continuously evolving your Customer experience, hopefully you will learn something from this session.

Key Learning Points

  • Amazon.com’s journey in online retail
  • Evolving and offering shoppers a seamless customer experience
  • Reinventing the next generation of retail business


Santanu Dutt
Amazon Web Services
Head of Technology / CTO, South East Asia

Mr. Santanu Dutt has a Bachelor’s Degree in Electronics from the Mumbai University and has over 17 years of experience in the IT industry. Santanu has been part of AWS for over 9 years now as a Technologist interfacing with businesses of all sizes from startups to Enterprise CXOs and partners. He has also been a regular Speaker at premier industry wide conferences evangelizing around Digital Transformation and Innovation along with technologies like Cloud, Big Data, serverless, microservices, Analytics and Machine Learning. In addition Santanu has been doing Thought Leadership around topics of Culture of Innovation, Amazon.com retail journey and various other Innovation related topics for the past 2 years.

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EN - 20200811 SME Digital Summit: Reinventing Retail - The Amazon.com Journey