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Personalized content driving the success in Online Media and Ecommerce
October 22 @ 13:30:00 - 16:30:00
Time : Tue, 22 October 2019 13:30-16:30
Venue : AWS Office Manila (21F Arthaland Century Pacific Tower, 5th Avenue corner 30th Street, Bonifacio Global City, Taguig City, Metro Manila, 1634 Philippines)
- Language : English
In the internet world with fierce competition, one of the keys to success of online media and eCommerce is whether you can capture the customer stickiness by having them carrying out repeated purchase and repeated viewing of the contents.
To do so, the creation of personalized content to attract visitors to become frequent consumers would be important. Data is hence essential to help you understand your consumers tastes better and provide you insights in what kinds of personalized contents / marketing can be applied to attract and retain the consumers.
Netflix has saved $1B per year by developing a highly customized recommendation engine on the viewer’s behaviors and interests, and now 80% of subscribers choose the contents suggested by the engine. Another example like Amazon.com, 35% of what consumers purchase comes from its product recommendation system.
In this event, eCloudvalley will:
- Introduce what different recommendation engines are and their applicable areas.
- Give a demo on how to leverage Amazon Personalize to quickly implement a recommendation engine for content recommendations.
Reason to Attend
- Understand the value of recommendation engine on real life use cases.
- Learn how to use Amazon Web Services to quickly build recommendation engine under different scenarios.
- Free consultation with AWS big data specialist and solution architect.
- Business Users and Developers from media,eCommerce, travel agencies, retailers, etc.
Who Should Attend
|14:00-14:15||Introduction of recommendation engine and the value of it|
|14:15-14:45||3 types of recommendation engine and Amazon Personalize|
|15:20-15:50||Demo with Amazon Personalize|